All the things done by someone in conducting demand for goods and services must maintain economic ethics. economic ethics can be defined as the values and laws that govern human life in accordance with the rules of economics, for example, if you as an employer in conducting business or trade, will hold on economic principles to get maximum results with certain sacrifices, likewise if we are in a position as a consumer, not to place greater expenditure than income. So consumers have to hold on to the needs of goods and services that are more important, is not influenced by anyone. In other words, consumers buy goods and services that truly fit your needs.

For entrepreneurs, certainly a lot of strategy to attract consumers usually affects the supply of goods or products and services offered by manufacturers is the cost of production, technology, capital requirements, and also the price of other goods. But in addition, employers are expected also to examine some of the quality and services such as, consumer demand, prices reasonable and affordable, as well as tastes, moments or other important events such as Christmas or New Year, the celebration of greatness religious or other major events. So in addition to running the right marketing strategy is also always consider the interests of society and not harm others.

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